Ingenuity Magazine Winter 2020

18 Pond | Showcase A Look at Pond's Ingenuity in Action Play with Your City, Reimagining Lady Street Columbia, South Carolina Concept Development A design created to inspire people-first urban experiences. Pond’s winning design, selected by the Columbia Design League (CDL), an affinity group of the Columbia Museum of Art, aims to promote connectivity and pedestrian exchange between Columbia’s Main Street and Vista corridors. The plan establishes a series of interventions along Lady Street that invite movement, slow traffic, respond to the city’s identity, and shift the streetscape scale to the human level. Pond designed shaded, modular units along Lady Street that emphasize human scale and create comfortable spaces. The modules will showcase local artists’ work, tell the history of Columbia and its people with interactive technology, and potentially serve as a green wall. Placed along the street, these units create an avenue of small focal points; grouped together, they form a flexible sidewalk gallery. They will be equipped with solar lighting so that each unit becomes a nightlife feature and point of safety. The sidewalks on Lady Street are painted with bright colors to excite pedestrians and encourage drivers to slow down. At night, streetlights and headlights will illuminate the reflective paint, engaging with evening users and guiding pedestrians into the Vista. Columbia is a city with a rich and varied history with an appreciation for art and music. It is a city of diverse and unique individuals. The slogan “Smiling faces, beautiful places” was a key source of inspiration for us. A simple design combines elements of Columbia's identity and a refreshing color scheme. Framing the intersection of Main and Assembly, it highlights the crosswalks and encourages pedestrians. Modular units were designed to provide shade and bring the openness. Pond won Columbia Design League's "Play with Your City" contest!